Thursday, March 10, 2011
A sales pitch is a planned presentation of a product or service designed to initiate and close a sale. The very first thing you need to do is to research about your prospect and their business. Understand about their business and requirements and develop a customized sales pitch to suit their requirements.
Make your sales pitch targeted, simple and focused. It should be easy to understand and should be targeted to your prospect’s business. Deliver the sales pitch with confidence. Good knowledge about your product or service is essential and you must be prepared for any questions that can come from your prospect.
In the sales pitch talk about your prospect’s needs and the solution you can offer for their requirement. Also include the features and benefits of the product and relate these features with the prospect’s requirement. While delivering the sales pitch you should communicate the value you can bring to the prospect or we can say potential customer. Try to capture your prospect’s attention while delivering sales pitch.
Include customer testimonials to make your sales pitch more effective. Last but not the least you should have good listening skills. If the prospect has any concerns then you need to clarify those concerns and any of the objections raised by the prospect.